Media Evaluation

In what way does you media product use, develop or challenge forms and conventions of real media products?

In the music video that i have created, the video links in with other videos that are used within the same genre. As my music video is that of a local band playing live, it links in with other videos in which i have used in the research part of my blog. The video i have chosen consists 100% of live shots, this challenges the conventions of other videos in this genre as they regularly have a link to the lyrics as well as promoting the band playing by having live shots of them playing.

How effective is the use of your main product and your ancillary texts?

With relation to my music video being my main product and my album cover, inner album cover, back album cover and poster being my ancillary texts i feel the relation between them is strong. With the poster, and all 3 covers all using strong intertextuality between them; the keys, wires and orange colour, i feel that all the products have been effective due to them being closely linked. If the products were placed under mass production for the public, consumers would be able to easily recognise the products and know that they all related. However with the video, i feel that it does not relate to the other products in many shapes or forms at all. If i recreated this i would like to show more forms of the other products in the video, this could be done by the video having scenes of computers inside of it. Either close ups of the band playing around a multitude of computers or the video having scenes and clips of computers upon there own, in time with the end chant of the song "We only make computers for education!".

What have you learnt form your audience feedback?

Audience feedback personally came from other students and audiences/consumers following the music in which has been displayed. By using the feedback given from people commenting upon my blog or mentioning things to me verbally, i feel that my work could not have been recognised by the consumers/audience it has been intended to. Qualitative and quantitative feedback has been used by myself to improve and create my products in which are displayed upon my blog. My video had been commented on, and it had been said that the ill use of effects and the scarce use of effects effected my video as it did not look aesthetically pleasing and smooth. By adding in effects into the correct places in my video it made the video look more professional as well keeping the audience interested throughout the performance.

How did you use media technologies in the construction and research, planning and evaluation stages?

Through out the blog technology has been widely used to access the different stages of production. Firstly the use of the blog has helped me to create an effective archive of the process of how my final media products have been created. The blog has been useful as it creates a paperless folder of where my work can be easily accessible by anybody who uses the Internet to gather ideas and place feedback upon my products, regarding they have the Internet at there own disposal. In addition/relation to the Internet matter it can be said that the Internet helped me massively throughout the research stage of my work. The Internet allowed me to access multiple music videos through the websites such as yahoo music and YouTube to gather information upon music videos that relate to that of the genre of my the music video i have created. During the production of my music video and other ancillary products i have used a lot of production and editing programmes as well as equipment such as camera, video camera recorders and computers. These programmes that i used were them such as pinnacle 12 for the editing and adding of effects for my music video which has created it into its near professional state. After never using any sort of video editing software before i found it hard to adapt and to attempt to synchronise the music to the video. For the creating of my ancillary products ( inner album cover, back album cover, album cover and poster) i used the photoshopping programme called fireworks. This macro media programme, which i have used before, proved to be as reliable as when i created the music magazine in the AS module of the subject, and therefore i was confident in using its tools again. To upload my images to the computer i used my mobile phone which has a 12.1 mega pixel camera. Instead of using a school camera i felt that using my own which was of better quality, was always free and one that i was more confident in using was the better option.

Final Poster, Album Cover, Inner Album Cover and Back Album Cover

Rough Cut

After weeks of editing and recording, i have finally created a rough cut of my final video. This Video still needs work completing on it and from the feedback in which i have, there is still alot of work to do. Feedback from peers states that i need to continue to syncronise the video to the best of my ability. I also need to add transitions and create the video into a more flowing motion, aswell as the footage being more in time with the beats of music.